#MakeoverMonday; 2019 wk35; Fall is the favourite season for most Americans

#MakeOverMonday Week 35 2019

This week it is a small dataset that needs to be put in a visualization. (12 rows and 3 columns).
I first have recreated the original visualization, with the same layout.
Then I judged it at the following points

What is the original story:

While weather predictions can be unreliable, it is safe to say that a quarter of Americans are looking forward to the summer months. In a survey of the four seasons, summer rates high as 25% of Americans look forward to the warmer weather. Fall is the favourite season of the nation. They show us per season what is the favourite for each group and they conclude that fall is the favourite season of the nation. They also wrote down the percentage on each bar.

What could be improved

  • Do not use the percentage is the graph, because it does not add up to 100% in total, so the viewer starts to wonder why.
  • Show it in a different way, because it is not visible in one blink that fall has the highest value. From the standard Power BI the following options are possible.
    • Stacked Bar Chart, Stacked Column Chart, Stacked Area Chart, Ribbon Chart, Pie Chart, Donut Chart, Treemap split into the age groups
    • Bar Chart, Line Chart, Area Chart, Pie Chart, Donut Chart, Treemap without splitting into the age groups

I have chosen for the Stacked Column Chart. The Data labels are off and I also wanted to switch the tooltip off. This is to stop the confusion about the percentage. I wanted to keep the tooltip, so I made a new option in data ‘no preference’, I did this because of the fact that I’m missing data and how to fix this. This are 3 rows and it makes the total preference value per age group 100%.

Who is the audience?

It was an article on YouGov. YouGov is a British international Internet-based market research and data analytics firm. The company’s methodology involves obtaining responses from an invited group of Internet users, and then weighting these responses in line with demographic information. Reading this I conclude that they did on online survey and this is the result of the survey. The audience are people who go to this side to read what is there. So the general public.

What is the goal

It is a news article in June 2013 in the Lifestyle section.

Go to the visual